FOR AUTOMOTIVE & MOTORSPORT AGENCIES
Social ads build awareness, but dedicated marketplaces drive transaction intent. Racemarket Apex gives your agency direct access to 250,000+ monthly motorsport buyers across 20 European markets—without ad fatigue or platform tax.
The Racemarket network
European marketplaces
Countries covered
Monthly visitors
Listings submitted
Low CPMs combined with hyper-niche targeting give your agency clear attribution metrics to prove performance to clients.
Your client's ad lands between a holiday offer and a funny cat video. Budget is swallowed by social algorithms serving ads to passive scrollers who never buy a race car, ECU, or trailer.
Clients don't want vanity impressions or high CTRs that lead to empty carts; they want qualified leads and verified conversions.
Bidding against generic e-commerce brands on Meta and Google bleeds client budget before reaching real enthusiast buyers.
Enter your company name and URL of a product page. We’ll place your brand into a live marketplace layout so you can see exactly where buyers would find you — across 20 marketplaces in 24 countries.
Preview data is used only to render this preview. Nothing is stored, no login required.
No onboarding delays. No technical setup. Your real campaign goes live the same way.
Banners position your brand on home pages and inside individual categories.
Spotlight placement inside live search results for maximum native exposure — ranked with organic listings, tagged "Sponsored."
ShopPack is a listing in 20 languages, with up to 10 photos an a direct link to your website (up to 4 links - including your distributors), reaching new audiences in European markets.
Like what you see? This exact placement can go live TODAY.
Launch a campaignEnter your company name to see your banner in place.
RaceMarket is not a general classifieds site with a racing category. The entire network exists for one market — and so does the audience inside it.
That means the person seeing your ad already understands what you sell, and is usually somewhere in the process of buying it.
Motorsport marketing budgets usually disappear into sponsorships and trade shows you can’t measure. Apex reports on every placement — and our team writes openly about what works in this market.
Guides
How much does it cost to advertise to motorsport customers? The answer depends on where you advertise, which audience you want to reach and what you expect your campaign to achieve. A racing brand might invest ...
Read the breakdown
Guides
Europe offers significant opportunities for motorsport businesses, from racing parts manufacturers and specialist workshops to equipment bra...
Read the breakdownCreate your account in minutes. No sales call to book, no agency to hire, no technical setup.
Create separate campaigns for individual clients, set up targeting, budgets and limits (daily impressions and monthly spend).
Your campaign runs across the network in front of motorsport buyers. Track performance in real time. Pause whenever you want.
No onboarding delay. No technical setup.
Register for ApexYou don’t need a big campaign budget to find out whether this audience buys from you. Register, use up to 100€ in free agency ad credit, and judge the platform on its own numbers.
Branding, simplified.
A flexible way to build awareness across RaceMarket. Choose your markets, set your budget and put your brands in front of motorsport enthusiasts across Europe.
Best for: Building consistent brand visibility across the racemarket network.
Start a banner campaignBe visible when buyers are looking.
Spotlight puts your brands inside the browsing experience — alongside relevant listings and within high-intent categories where buyers are actively looking for products, cars and equipment like yours.
This isn’t just another banner placement. It puts your business in context.
Best for: Getting your brand in front of buyers who are already showing an active interest in your category.
Start a campaignShowcase your range to buyers.
For businesses with a larger product range, ShopPack gives your products and services ongoing visibility across the racemarket network.
Best for: Manufacturers, retailers and businesses with multiple products or services to promote.
Get a quoteBanner campaigns & Spotlight ads run on transparent CPM pricing with no long-term commitment — start when you need visibility, pause when you don’t.
Straight answers, so you can decide now rather than “later”.
No. Apex is built for businesses of all sizes, from one-person workshops to European manufacturers and established brands.
You can start up to 100€ in free agency ad credit, without making a payment, and see how the platform performs for your business before deciding how much you want to invest.
The platform is the same. You decide the budget.
Yes, you can manage multiple clients seamlessly under a single agency account by setting up individual campaigns dedicated to each client. While the overall budget operates on an account level, you maintain full control over client-level pacing by configuring daily impression caps and total monthly spend limits directly within each specific campaign.
Because Racemarket is a 100% niche vertical marketplace, you aren't competing with mass-market advertisers. You pay for pure high-intent automotive attention, delivering significantly lower effective Cost Per Acquisition (CPA).
Apex provides campaign performance reporting so you can see how your advertising is performing, including impressions and clicks where applicable.
Both Banner Campaigns and Spotlight Ads use transparent CPM pricing. The CPM depends on the placement you choose and the current demand from other advertisers. Inside the campaign wizard, you’ll always see a recommended bid to help you stay competitive.
You don't need the highest bid to be seen. A lower bid simply means your campaign receives a smaller share of the available impressions, while higher bids receive greater exposure.
You choose your budget and campaign settings upfront, so you remain in control of how much you spend.
No. There are no long-term contracts or fixed advertising commitments.
Motorsport is seasonal, and demand for different products can change throughout the year. Apex is designed around that reality.
Advertise when you need visibility. Pause when you don't.
Your advertising budget should work around your business — not the other way around.
Yes. You can select individual RaceMarket marketplaces based on the countries and audiences you want to reach.
You can also advertise on our main English-language marketplace, which attracts an international audience from across Europe and beyond.
That depends on the campaign you choose.
Banner campaigns provide visibility across selected racemarket marketplaces, including prominent positions on the homepage and within relevant categories.
Spotlight Ads go further: they place your brand directly within high-intent browsing environments, alongside relevant listings, categories and search results.
You choose the markets and targeting that fit your campaign.
Yes.
Apex is built around a motorsport audience, but you don't have to be a motorsport-specific brand to advertise. If you believe your products or services are relevant to people who buy race cars, parts, equipment or related products, Apex can be a relevant advertising channel for your business.
Certain products and services are excluded under our advertising terms (see Terms and Conditions for details).
Stop wasting client budget on cold feeds. Put their brand in front of quarter a million potential buyers looking to spend.
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